Piper is an educational product for children ages 6-12. It is a build-it-yourself computer that once built, will load a game that teaches them about computer electronics. This product is marketed towards parents and educators looking to jump-start their kid's career in engineering.
While the product was doing well on Amazon with all 5-star reviews, the website did the product no favors.
In order to improve the website, I made the following overarching goals for myself. I knew I had to focus on accomplishing the following above all else:
In order to accomplish my goals, I made the following changes:
Following similar goals and guidelines, I redesigned all of the other pages using the same branding, layout, and color scheme as the homepage. A key goal here was to ensure visual consistency across the site.
As a result of the new web design, Piper increased its sales significantly. It also helped customers answer frequently asked questions more easily, and navigate the site more effectively.