Levanta
Paid Placements · 2025–26
- 439 proposals in 4 months
- $100K+ in placement revenue
- Shipped in 3 months, not 6–8
Selected work
DigitalOcean
App Platform create · 2023–25
- 5 min → 3 min onboarding
- 34% → 50% conversion
- ~$3M projected ARR
Vendr
Explore · 2022–23
- +17% purchase requests after launch
Hired
Onboarding · 2019–22
- +40% new-user conversion
- +36% interview acceptance
Hired
Candidate preferences · 2019–22
- +36% interview acceptance rate
- 1.4× more interview requests
- 51% accept at zero mismatches
SF School Finder
Self-initiated · 2025
- Ranks ~119 SF schools, TK–12
- Built from 5 public data sources
- Shipped live; shared with real SF parents
About
I'm a Lead Product Designer with 10+ years of experience, specializing in two-sided marketplaces and platforms. I was the first designer at Levanta, and have led design at DigitalOcean, Vendr, and Hired.
My background as an educator shapes how I work. I lean on radical candor in workshops, mentor designers and engineers, and translate ambiguous problems into clear specs and shipped features. I believe good design is about clarity: aligning user needs with business outcomes through research, journey mapping, and tight collaboration.
Outside of work I'm with my four-year-old twin daughters, singing karaoke, or playing Ultimate Frisbee.
FAQ
Why did you switch from teaching to UX?
Teaching is extremely difficult and equally rewarding. I'll never regret the four years I taught biology in urban schools or the students I influenced. But when it came to choosing a career, I felt I could make a much bigger impact by designing for the masses.
What are your strengths and weaknesses in design?
My expertise, and passion, sits in UX and strategic thinking. I work best partnering closely with PMs, engineers, and data analysts to drive measurable improvements. I'm not a classically trained graphic designer, so I lean on robust design systems to create cohesive, visually compelling experiences.
How does your career in teaching influence your design work?
Teachers have years of experience doing user research, prototyping, and user testing. Every day they get immediate, often harsh feedback on poorly planned lessons, and come back the next day with an improved iteration. When the teacher is far removed from their students' lives, they have to become experts in empathy and practice it daily. That muscle transfers directly to product.
What is your dream role?
A company where I can influence the product direction in meaningful ways and improve lives for everyday people. I like working closely with PMs, engineers, UXRs, and data analysts to keep moving the metrics. I want a strong brand and business model, data-driven decision making, a life-first culture, and feedback delivered with candor.
What people say
1 / 6
Alice is a fierce advocate for users, a strong designer with great intuition, and a willing teammate who will take on any task, big or small.
From the moment she joined Care.com, Alice helped focus the company on listening to users and helped us build out our user research team. I would recommend Alice for any design team that requires thoughtful research, data analysis, and design for products that solve problems for both users and the business as a whole.
Alice doesn't avoid asking the difficult questions, always advocating for the user.
Alice is quite passionate about designing the best possible user experience. She works very hard and is able to learn new skills when given the opportunity. I enjoyed working with Alice at EdSurge and look forward to watching her career develop. I would enjoy working with her again in the future.
Alice is an amazing design partner.
We took on 20+ projects together for the Hired Candidate team, and Alice delivered on every single one to huge success (e.g. increasing new user conversion 40%). She always brought data into our process when discussing solutions, and I've never seen a designer create high-quality mocks as quickly as her to visualize our options. I'd highly recommend working with Alice if you ever get the chance.
Alice is highly collaborative and fun to work with.
Alice joined the Hired team and jumped right in, making recommendations on everything from the user experience, to the tools we used, to our design processes. I particularly enjoyed the fantastic Design Sprint that she ran for our Candidate Experience Strategy.
Alice made my life as a product engineer a breeze.
Working with Alice has been a delight. Her designs were well organized, well thought out, and on time. I would commend her to any organization looking for a highly capable and down-to-earth designer.
Alice is a pro at making decisive and complex decisions that are backed in UX principles.
Alice was the first designer at Levanta. When I started as Designer #2, I was immediately impressed with the breadth of work she'd accomplished — from creating the design system and building out a design playbook, to onboarding me in a way that truly set me up for success.