Levanta — Paid Placements

Company

Levanta is a leading affiliate marketplace platform. They aim to bring creators and brands together in a single place to optimize commissions and brands' affiliate marketing revenue.

Problem

Content creators focus on high-profile brands due to commission structures, making it hard for smaller brands to gain traction.

Target audience

Content creators and small brands looking to kick-start their affiliate marketing campaigns.

KPI metrics

• Brand retention
• Placement revenue
• Creator engagement

Solution

Give brands the ability to propose creator content for a flat fee.

Approach

Starting from a basic ask to reduce churn by giving smaller brands a way to request content directly, I led a design workshop with leadership, quickly built an AI prototype in Figma Make, then worked closely with two developers to ship the build in less than three months.

The MVP

Addressing all primary use cases and flows, while maximizing total addressable market value.

Follow-up features

Addressing user needs beyond the main product flow in order to increase adoption.

The result

Working with just two engineers, we built this complex application in three months instead of the projected six to eight. The engineers attributed the speed to AI prototyping and detailed designs that covered every flow, state, and edge case. Paid Placements is projected to 2–3× engineer velocity and add $1–2M ARR.