Levanta — Paid Placements

Company

Levanta is a leading affiliate marketplace platform. They aim to bring creators and brands together in a single place to optimize commissions and brands' affiliate marketing revenue.

Problem

There is no structured way for brands and creators to negotiate, fulfill, and pay out contracts for content creation.

Target audience

Content creators and small brands looking to kick-start their affiliate marketing campaigns.

Target outcomes

Leading indicator

• Placement revenue

Long-term goals

• Brand retention
• Creator engagement

Solution

Give brands the ability to propose creator content for a flat fee.

Approach

Starting from a basic ask to reduce churn by giving smaller brands a way to request content directly, I led a design workshop with leadership, quickly built an AI prototype in Figma Make, then worked closely with two developers to ship the build in less than three months.

The MVP

Addressing all primary use cases and flows, while maximizing total addressable market value.

↓ See these screens coded in HTML

The result

Working with just two engineers, we built this complex application in three months instead of the projected six to eight. The team credited the speed to AI prototyping and detailed designs that covered every flow, state, and edge case. Four months after launch, Paid Placements is already moving the leading indicators: 439 proposals and over $100K in placement revenue, with brand retention and creator engagement as the long-term goals.

Explore the screens

Coded in HTML/CSS to mirror the shipped designs. Click any tile to open it in a new tab.