Company
Levanta is a leading affiliate marketplace platform. They aim to bring creators and brands together in a single place to optimize commissions and brands' affiliate marketing revenue.
Problem
Content creators focus on high-profile brands due to commission structures, making it hard for smaller brands to gain traction.
Target audience
Content creators and small brands looking to kick-start their affiliate marketing campaigns.
KPI metrics
- Brand retention
- Placement revenue
- Creator engagement
Solution
Give brands the ability to propose creator content for a flat fee.
Approach
Starting from a basic ask to reduce churn by giving smaller brands a way to request content directly, I led a design workshop with leadership, quickly built an AI prototype in Figma Make, then worked closely with two developers to ship the build in less than three months.
The MVP
Addressing all primary use cases and flows, while maximizing total addressable market value.
The result
Working with just two engineers, we built this complex application in three months instead of the projected six to eight. The engineers attributed the speed to AI prototyping and detailed designs that covered every flow, state, and edge case. Paid Placements is projected to 2–3× engineer velocity and add $1–2M ARR.
Explore the screens
Coded in HTML/CSS to mirror the shipped designs. Click any tile to open it in a new tab.
What teammates said
"HUGE shoutout to our design + engineering team — just hopped off a call with The Bradley Bunch (one of our largest creators), and the feedback was amazing. She shared that she's actually reduced her flat fee rates because Levanta's paid placement workflow is so seamless and easy to use — she'd rather work through our platform than others because of how much time it saves her."
"Her designs were well organized, well thought out, and on time."
"Alice is a pro at making decisive and complex decisions that are backed in UX principles."